Automotive rental agency, Avis Price range Group, has unveiled its new inventive for its Apex Automotive Leases mannequin, with a launch advertising campaign by way of agency companion Host/Havas.
The work celebrates Apex’s platform positioning of “Making Further Odd”, Specializing in the mannequin’s popularity for turning all these hidden extras you usually Want to pay for Proper into a regular and upfront An factor of their offering – Similar to no additional costs for drivers aged beneath 25 years and no A method costs, extra driver costs or e-reserving costs.
Working throughout BVOD, on-line, programmatic outdoors, social video (TikTok in NZ) and digital current, The mannequin new advertising campaign additional cements Apex Automotive Leases as A quantity one mannequin offering worth for money for its clients in each Australia and New Zealand.
Avis Price range group head Of promoting, product & PR, Pacific, Vanessa Wolczak said, “From launching In a single location at Brisbane airport 10 years in the past, to having places in most Australian states, Apex Automotive Leases is On the forefront of offering worth for money for our clients.
“Apex Automotive Rental clients choose us as they know That when they e-book their car, there Are not any hidden prices. This advertising campaign actually cements the messaging Of simple, clear pricing, the place extras come as regular.”
Host/Havas senior inventive, Pete Sherrah added, “There’s nothing worse than not understanding what you’re going To Wind …….
Source: https://www.bandt.com.au/apex-car-rentals-unveils-making-extra-ordinary-via-host-havas/